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Outdoor Recreation Company Guidesly Gets Fresh UX With mVerve’s Web Expertise

Guidesly, a premier platform for connecting anglers to fishing guides, already had a functional website. However, the user interface of the site was outdated. Guidesly needed to update the color schemes and navigation elements while increasing the security and

Travel & Leisure
Industry
2022
Delivered
Mobile App
Focus
Outdoor Recreation Company Guidesly Gets Fresh UX With mVerve’s Web Expertise
TravelMobile App
01 The challenge

Attractive, Secure, and Reliable Website for Better Brand Recognition

Guidesly, a premier platform for connecting anglers to fishing guides, already had a functional website. However, the user interface of the site was outdated. Guidesly needed to update the color schemes and navigation elements while increasing the security and reliability of their payments, reviews, sharing, and location services.
02 Our approach

mVerve Redesigns for a Modern Audience

mVerve started the process by talking with Guidesly to understand the value propositions of the current live site. The discovery process was an important step in gathering information and understanding Guidesly’s requirements.
With the acquired knowledge, mVerve evaluated the live website for a content audit. It provided mVerve with a plan for possible improvements.
03 In build

More Visibility for Guidesly Mobile App:

The new site displayed the mobile app more prominently to ensure customers understood its value proposition.
04 In build

Improved UI for Booking:

The booking interface was simplified to decrease clutter and give it a more fresh look.
05 In build

Updated Color Scheme:

The color scheme was updated to provide the site with a more distinguished and professional user experience.
06 In build

The newly redesigned site provides a clean, crisp user interface with less scrolling to reach pertinent information. It incorporates the following key features:

  • Easy Payments
  • Personalised Fishing
  • Social Sharing
  • Location Services
  • Real Reviews
  • Live Booking
  • Safety
The outcome

Results that stuck.

Personalization

Personalization for a better UX experience.

Ease of Use

A clean, crisp interface with less scrolling to reach what matters.

Secure

Secure services for live booking and location.

In closing

The redesigned Guidesly website has an improved user experience. Anglers and fishing guides can easily navigate to the necessary information. The new site provides more visibility for Guidesly's mobile app, simplifies the booking process, and adds better security using the latest frameworks. It has stayed true to Guidesly's original branding while creating a more refreshed look and feel.

“No one except mVerve. Kriti, Harsha and team are amazing. They were service partners who grew into partners and have now become lifelong friends. The only group who cared for our work and how the tech represented our work. True professionals.”
Gabriel Suppiah · The Dean of Score Campus and Let's Flip

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