Centuary Mattress incentivizes RSAs with mobile learning and rewards.
Centuary Mattress wanted to lift how their regional sales associates learn about products and stay motivated on the shop floor. mVerve designed and built the CLASS app so RSAs can learn, earn points, and redeem rewards from one clean mobile experience.
The client
A leading Indian mattress brand, betting on its people first.
Centuary Mattress is one of the most trusted mattress brands in India. Growing the premium range meant the regional sales team had to know the products deeply and stay motivated to talk about them every day.
Centuary came to mVerve with a clear idea. What if RSAs could learn about the products on their phones, earn points for finishing modules, and cash those points in against real rewards.
The brief pulled three things into one place. Learning, point tracking, and reward redemption all had to feel like one continuous flow inside a single mobile app.
Business challenges
What the CLASS app had to solve.
Product knowledge gaps
RSAs across regions needed a consistent way to learn about the latest Centuary Mattress products.
Motivation on the floor
The sales team needed a real reason to push premium products, not just any mattress off the rack.
Points and reward tracking
Learning, point earning, and redemption all had to live in one place without confusing the user.
Wide device reality
RSAs use everyday mobile phones, so the app had to run smoothly on a broad range of Android devices.
Our approach
How mVerve built the CLASS app.
Learning, earning, and redeeming in one clean mobile flow, designed for the reality of the shop floor.
Learn and Earn modules
RSAs progress through four learning levels and earn points as they complete modules about Centuary products.
Rewards catalog
Points can be redeemed against a large catalog of rewards, giving the sales team a tangible reason to keep learning.
Certification levels
RSAs can track their learning level and earn certificates issued by the Centuary team.
Earn and redemption history
Simple, filterable transaction views so every point earned and spent is visible and trusted.
Mobile-first onboarding
Sign up using mobile number as the primary ID, so any RSA with a phone can get started in seconds.
Clean sales dashboard
A prototyped, iterated dashboard designed to feel obvious to a busy sales associate on the floor.
Inside the app
The features that make CLASS work for RSAs.
Points for selling premium products
RSAs earn points for selling select Centuary products, tying incentives directly to the premium range.
Points for completing learning
Every finished module adds points, so knowledge and rewards grow together.
Level based certification
Four learning levels map to certificates that recognise expertise, not just activity.
Transaction filters
Filter the points ledger by earn type or redemption to keep the RSA fully in control.
Results
What the app changed for Centuary and its RSAs.
Improved product knowledge
RSAs now understand Centuary's premium mattress range at a much deeper level.
Increased premium sales
Better monitoring of sales targets, tied to incentives, lifted movement of higher-value products.
More initiative from RSAs
Incentives and awards pushed the field team to take ownership of their own performance.
Faster onboarding
A mobile-number-first sign up meant RSAs could start earning from day one, without paperwork.
The CLASS app opened up new ground for Centuary Mattress. RSAs now carry the knowledge they need in their pocket, and they are more motivated to talk about premium products because the reward is right there in the same app.
"Building tech is not easy. mVerve guided us through the process and filled gaps in the logic themselves, without needing to be told, because they knew there would always be unforeseen variables along the way."
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